Descriptive writing about products is one of the most challenging types of writing. Imagine trying to convince a buyer sitting behind a screen to purchase a product they cannot physically interact with – they can’t measure it, touch it, smell it, experience its features, or test its benefits. This is where the need for an engaging description for the reader becomes apparent, painting an imaginative picture of the product in their mind, highly persuasive and easy to read, enjoyable for the potential customer, inevitably leading them to click on the “Buy Now” button!

Why do we write descriptions of products? Why not just include product images? Writing product descriptions professionally enhances the chances of increasing sales for your online store, and therefore achieving higher profits. It works alongside – including appropriate product images – to create a comprehensive image in the customer’s mind and convincing them that this product is essential to their needs and represents a solution to their problem. In addition, descriptive texts help improve your website’s ranking in search engines, especially when using various SEO techniques.

Descriptive writing about products involves two main elements, which are mentioning the product’s features and benefits. At “Bold,” we write in a style that is free of stiffness and places the product in a marketing framework that is free of exaggeration, balancing between the product’s features, i.e. its specifications, “durable waterproof shoe lined with inner layer of wool,” and the product’s benefits, i.e. the advantages you will gain by purchasing it, “providing you with plenty of warmth on a harsh winter day.” It is important to consider the differences in writing between different product categories, as writing a description about a handbag will definitely be different from writing about the specifications of a professional camera.

In “Bold,” we write product descriptions according to the following steps:

1. Receiving the Product List:– Our client, the partner, provides us with a comprehensive list of products, including detailed information about each item, 3 weeks before the expected deliverable time.
2. Project Blueprint and Teamwork:– Based on the scope of the project, we create a detailed work plan that outlines clear roles, responsibilities, and deadlines for each stage of the content creation process. – Our content creation lead collaborates with the Account Manager and the Content Creation lead to ensure efficient task allocation and resource utilization. – We establish regular check-in points and milestones to monitor progress and address any potential roadblocks.
3. Research and Preparation:– Our content creation lead conducts extensive research on the products, exploring their benefits, target audience, and unique selling points. – We also review any existing product content, marketing materials, or brand guidelines provided by the partner to ensure alignment with their branding and messaging. 5. Writing and Refinement
4. Content Outline and Ideation:– Based on the research findings, our content creators develop a detailed outline for each product description, focusing on the key elements to be included. – We generate creative ideas and draft compelling content that not only informs the customers but also engages and persuades them to take action.
5. Writing and Refinement:– Our content creators meticulously craft the product descriptions. – The initial drafts undergo multiple rounds of review and refinement, with feedback from the account manager, content creation lead, and the client
6. Formatting and Optimization:– Once the content is finalized, we format the product descriptions according to the client’s specifications, such as layout, font, and styling. – We also optimize the content for search engine visibility, incorporating relevant keywords and metadata, as directed by the partner. – The optimized content is reviewed and approved by the account manager before the final submission.
7. Quality Assurance and Submission:– Before submitting the product descriptions, we conduct a thorough quality check to ensure accuracy, consistency, and adherence to the partner’s requirements. – We then deliver the finalized product content to the client, either through a secure file-sharing platform or directly integrated into their content management system. – The account manager monitors the delivery and coordinates any necessary revisions or updates with the client.

Therefore, professional descriptive writing leads to increasing the sales and profits of your online store, especially if written by professional hands with knowledge of the market and the different product categories, and thus the way of writing descriptive texts about them.

Collaborate with our experienced professionals and let us be a part of your success story.

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